COOKIE POLICY
This policy explains the cookies and similar tracking technologies used on www.ucuzgames.com. For details about the processing of personal data, please see the KVKK Privacy Notice.
1. What is a cookie?
Cookies are small text files stored in your browser when you visit a website. Similar technologies (pixels, local storage, etc.) may also be covered by this policy.
2. Cookie categories
a) Strictly necessary cookies
These are used for the site's essential functions, such as session management, security, the shopping cart, currency preferences, and recording cookie preferences. This category cannot be disabled.
b) Functional / preference cookies
These are used to remember preferences that improve the user experience. They are disabled by default.
c) Analytics / performance cookies
These are used to measure site traffic and usage. They are disabled by default.
d) Advertising / marketing cookies
These are used for advertising measurement and retargeting. Personalization is disabled until consent is given; for circumstances in which a portion of advertising measurement also operates on a limited basis before consent, see Article 4.
3. Main technologies used on the site
| Name / Technology | Provider | Purpose | Category | Retention period | Party |
|---|---|---|---|---|---|
| ucz_sess | UcuzGames | Session and security | Strictly necessary | 8 hours | 1st party |
| csrf_cookie_name | UcuzGames | Form security (CSRF protection) | Strictly necessary | 8 hours | 1st party |
| fp_cur | UcuzGames | Currency preference | Strictly necessary | 365 days | 1st party |
| fp_cookie_consent_v2 | UcuzGames | Cookie preference record | Strictly necessary | localStorage (stored in the browser) | 1st party |
| Google Tag Manager (GTM-THXVRHVB) | Tag management; associated analytics/advertising tags | Analytics / marketing | Varies according to associated tags | 3rd party | |
| _ga / _ga_* | Analytics measurement (via GTM) | Analytics | According to provider settings | 3rd party | |
| _gcl_au | Advertising conversion linking (via GTM) | Marketing | According to provider settings | 3rd party | |
| Meta Pixel (1015065794821767) | Meta | Advertising measurement / conversion | Marketing | According to provider settings | 3rd party |
| _fbp / _fbc | Meta format; written by UcuzGames and the Meta pixel | Advertising matching: visitor identifier and Meta ad click identifier (used for browser- and server-side measurement) | Marketing | 90 days | 1st party |
| _gid | Analytics measurement (visitor distinction) | Analytics | 24 hours | 3rd party | |
| _gcl_aw / _gcl_dc | Linking an ad click to a conversion (Google Ads / Campaign Manager) | Marketing | Depending on the provider’s settings (typically 90 days) | 3rd party | |
| ug_consent | UcuzGames | Transferring cookie consent status to the server side | Strictly necessary | 365 days | 1st party |
| ug_ft_src | UcuzGames | Storing the first-touch advertising/channel source (gclid, fbclid, utm) — attribution and channel reporting | Marketing | 90 days | 1st party |
| ug_lt_src | UcuzGames | Storing the last-touch advertising/channel source (gclid, gbraid, wbraid, fbclid, utm) — attribution and channel reporting | Marketing | 90 days | 1st party |
| ug_visit_sent | UcuzGames | Prevents the visit event from being sent again on the same day | Analytics | localStorage (stored in the browser; date of the current day only) | 1st party |
The retention periods for third-party cookies depend on the relevant provider’s current settings and can be verified using browser developer tools. Some cookies written by Google tags are created only when the relevant analytics/advertising feature is active; therefore, they may not all be visible on every visit.
4. Preference management
When you first visit the Site, a cookie notice is displayed; by clicking the “OK” button in that notice, you consent to non-essential cookies. If you continue using the Site without responding to the notice, the measurement specified below will also operate before you make a consent decision; you may disable it at any time through the preference panel.
Measurement that operates before a consent decision is made:
- For visits from Türkiye, Google analytics and advertising tags operate even before a consent decision is made. For visits from the European Economic Area, the United Kingdom and Switzerland, these tags operate in a restricted manner using Google’s consent mode until consent is given.
- The Meta pixel used for advertising measurement, the
_fbp/_fbccookies, and first-party cookies that store the source of an ad click (ug_ft_src,ug_lt_src) operate when the page loads. For visitors who are logged in, their email address, phone number, first name, surname and province information are transmitted to the Meta pixel after being irreversibly hashed (SHA-256) in the browser by the pixel. - Events such as product views, adding items to the cart, checkout steps, membership registration and orders are also transmitted by the server, independently of the browser (Meta Conversions API, GA4 Measurement Protocol). Server-side notifications sent to Meta may include the event type, order number, amount and product information, the irreversibly hashed (SHA-256) form of the email address and phone number, IP address and browser information.
You can open the preference panel here to manage your preferences by category (functional, analytics, advertising/marketing) or withdraw your consent entirely (direct address: add ?fp_cookie_prefs=1 to the end of the address). If you withdrew your consent through the panel after saving your preferences, the analytics and advertising cookies listed in the table above will be deleted from your browser. If you reject the advertising/marketing category, the Meta pixel will not load, and no events, membership registrations, or purchase notifications will be sent to Meta from the server either. Google tags will continue to load on the page; rejection information will be transmitted to Google via consent mode (consent mode). First-party attribution cookies (ug_ft_src, ug_lt_src) will only be recreated when your visit contains information identifying an actual advertising/channel source.
Consent given is valid for up to 1 year; when this period expires, the cookie notice will be displayed again.
5. Browser settings
You can delete or block cookies through your browser settings. Blocking essential cookies may impair site functionality.
6. Contact
[email protected] — 0850 307 7805
